Privacy Policy

This privacy policy sets out how Premier Lingerie uses and protects any information that you give Premier Lingerie when you use this website.

Our privacy policy is in accordance with The General Data Protection Regulation (GDPR) (EU) 2016/679

Premier Lingerie is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Premier Lingerie may change this policy from time to time by updating this page. 

What we collect

We may collect the following information:

  • Name and payment details
  • Contact information including email address
  • Demographic information such as postcode.

What we do with the information we gather

We require this information for the following reasons only:

  • To process your order and obtain payment
  • Internal record keeping
  • The order information is kept for 10 Years, but is then destroyed.
  • 3rd party payment information will be handled by and include their Privacy Policies.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites including Social Media Buttons.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Data aggregation, analytics and profile creation

Our website uses cookies to enable customers to gain quicker access to their profiled products and account.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under The General Data Protection Regulation (GDPR) (EU) 2016/679. If you would like a copy of the information held on you please write to us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Contact our Data Protection Officer (DPO) Paul Robinson at the following address.

Premier Lingerie Ltd
88 Moxley Road
Darlaston
West Midlands
WS10 7RG
England

We will contact you within 1 month of the request being received.
If the request takes longer than 1 month to fulfil, we will write to you and inform you why.
Multiple requests may be chargeable.and in certain circumstances refused with reasons.

If you are unhappy with the information requested and provided to you, you may contact the Information Commissioners Office using the following link :                   https://ico.org.uk/concerns/